Find your local Purebaby store at the Highpoint shopping centre. Australian owned fashion label for babies and children, Purebaby has created unique and organic clothing since 2002. Born out of a desire to create beautiful baby wear without compromising on social responsibility, Purebaby's founder and Creative Director was unable to find quality organic garments that were fashionable, functional and most importantly affordable, so she was inspired to create them herself. Today, Purebaby is stocked in Australia and internationally offering products that are designed and manufactured with love and respect for the world in which our children grow and play. Discover the latest Purebaby baby and children's clothing range at your local Purebaby store in Melbourne.