Retailers Uncovered Blogged by: Highpoint 26 Oct 2016 View comments
Sweet SPF Lands at General Pants Co.
Blogged by: Highpoint 26 Oct 2016 View comments
General Pants Co. is set to sizzle this summer with the launch of their 2016 swim collection, Sweet SPF.
Having combed the globe to secure this season’s hottest trends, General Pants Co. has curated a collection of swim styles to suit any taste, whether you want sweet, sporty, sexy, street or boho.

General Pants Sweet SPF Collection
Insight It's A Wrap One Piece | Insight Beach Bazaar One Piece

Swim from Ksubi, Insight, Somedays Lovin, Stussy, Subtitled, Evil Twin and Don’t Ask Amanda will launch in September, followed by new brands Aloe and RVCA in October.

Also launching this season will be the new Subtitled Separates range featuring four interchangeable tops and four interchangeable bottoms in premium fabrications and a contemporary colour palette of black, navy and khaki. Priced from $39.95 or two pieces for $70, we know you’ll want one of everything.

General Pants Sweet SPF
Subtitled Beau Bows Bikini

The one piece returns and will no doubt be in for another massive season, however the biggest swim trend of the year is certain to be the shrinking size of swim bottoms.

With the introduction of super high cut pants and more Brazilian bottoms, we're predicting a lot more skin on the beach this summer.

Shop the range at General Pants Co. Highpoint now. 


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120-200 Rosamond Road
Maribyrnong VIC 3032
Phone: 03 9318 1699