Brava Customer selected to be part of Brava’s Lingerie Drawer Makeover campaign

Brava Lingerie supports inclusivity and body positivity and embraces the demise of the perfect but unattainable, airbrushed model. By showcasing women of different ages, backgrounds, and shapes, we send a powerful message about acceptance and self-love.
 
Brava, location on level 3, is a mother and daughter run Australian lingerie retailer focused on D-cup and up breasts. They offer a wide and wonderful range of on-trend and supportive bras designed for Everyday, Sport, Maternity and Bridal as well as a stunning range of Swimwear. The approach to fitting D-cup-plus bras is as important as stocking the right products. Staff members are diverse, some studying, others are mothers, and many were Brava customers who loved the service and wanted to be that woman helping other women, offering knowledge and care, all are totally committed to the delivery of excellent customer service.
 
With band sizes 6 – 22 and cups D – KK Cup, our customers, as young as age 10, are comfortable being fitted at Brava and thrilled to be wearing the right bra, correctly fitted. By embracing a broad spectrum of needs, integrating integrity and style, a supportive environment is created ultimately fostering trust and loyalty within our customer base,
 
Brava’s Lingerie Drawer Makeover campaign
Our latest campaign featured three amazing Brava customers, not models; one in her 50s experiencing menopause and learning to love her new shape, another navigated breast cancer and had a mastectomy, and a young fuller figure woman wanting to show what body positivity could demonstrate. By championing diversity and authenticity, we aim to empower individuals to feel confident and comfortable in their own skin.
 
It’s not easy for many women to step into a lingerie store and it can be life-changing to feel that a company cares for you. Our fitters listening attentively to what someone doesn't want in a bra requires a gentle approach to ensure our words, actions and approach are empathetic.
 
Brava aims for products to be marketed in a realistic and inclusive way. It isn’t one-size-fits-all, supplier imagery with one body shape, a young, size 8-10 woman, doesn’t represent a range of customers. How a product looks on the model doesn’t always relate to how it looks on most bodies and it can lead to disappointment. We are proud that many images of our ambassadors and staff with different shapes have replaced supplier images to ensure broad representation, it’s a work in progress, but a pleasing step forward.